The Imagination Tree Store

🤍 There's never been a more important time to inspire kindness in children 🤍

The Kindness Elves

The Kindness Elves are magical friends who love nothing more than to sprinkle kindness and joy wherever they go!

This simple, yet powerful, idea of spreading kindness amongst kids has become incredibly popular with parents and teachers alike.

Meet the Kindness Elves

Invitations to Play Activity Cards

These Invitation to Play cards are the tool every parent and teacher has been waiting for!

Packed full of 52 brilliant sensory activities and recipes, they are perfect for toddlers to school aged kids and will keep you inspired for a whole year of play!

Now in two themes: SENSORY & LITERACY

Come and Play

The Imagination Tree PlayLab

This is our brand new play ideas & home learning membership site. It is everything you need to raise the happy, creative, independent kids we all strive for!

Learn More

Let customers speak for us

from 640 reviews

The Kindness Recipe Glitter Kit

Gemma Stevens

11/24/2020

The Kindness Recipe Glitter Kit

So cuuuute!

My daughter is delighted to know the secret to the Kindness Elves potions. Beautifully made. Thank you Anna.

Lisa

11/24/2020

The Kindness Recipe Glitter Kit

Kindness Elves

What an amazing idea. I much prefer the idea of elves doing kind acts. Introduced them to my class today - they LOVED them. The baby elves are an added bonus. The children can’t wait to look after them!

Kristy Geraghty

11/23/2020

The Kindness Elves™ Set

Stunning

The Literacy invitations to play cards are absolutely stunning and I can’t wait to try out the ideas!! I’m sure my own kids as well as the kindergarteners I teach will love the activities:) thank you Anna!

Jacquie Crozier

11/23/2020

Invitations to Play Activity Cards: LITERACY

Amazing product and super quick delivery. These are super cute and well made. Been using the kindness elves over the last few years and these are for new plans this Christmas. Thank you for bringing these into our lives!!!

11/23/2020

The Kindness Elves™ Set

So Helpful!

These cards are a fantastic way to spark some creative literacy lessons for my children. They are sturdy, creative, and easy peasy to implement. And, the bonus is my children adore the activities as well! Thank you, Anna

Tiffany

11/23/2020

Invitations to Play Activity Cards: LITERACY

Excellent and easy to use resource

These are really great at doing what they promised: a quick go to for easy to set up activities. I've found the beginning tips really helpful too, such as the tricky word groups and order. I would say they are not so easy to flip physically and I wonder if they may get a bit dog-eared around the metal ring. I'd love some sort of indicator with activities and levels. I know Anna has said many times we shouldn't think in terms of age and ability, but being in Spain I'm trying to do the English language teaching myself at home and have no idea where my son should be (what he would be doing in an English school). But overall I'm finding the cards and Playlab a lifesaver (homeschooling due to Covud), so thank you.

Natalie (a very tired and anxious mum of three)

Natalie

11/22/2020

Invitations to Play Activity Cards: LITERACY

Fantastic- highly recommend!

I am beyond pleased with both the Invitations to Play and Literacy cards I ordered. It is lovely to have something physically in hand to reach for so there is no need for hours of searching, scrolling and gathering materials. What a life saver and time saver! Wonderful quality cards as well as fantastic ideas all in one place. Thank you!

Kathryn Balch

11/22/2020

Invitations to Play Activity Cards

Christmas Kindness Bundle

The order arrived promptly and looks like such a lovely set. So important to teach children the importance of being kind. Can't wait to start using it with the children in December.

Mrs Waller

11/22/2020

Christmas Kindness Family Bundle

Such a help at home!

We’ve spoken a lot about kindness since we received and read this book at home. My children have commented on things they/sibling has done which would impress the kindness elves so I know they’ve taken it on board. Great help for us to up the level of conscious kindness when it has waned slightly!

VLG

11/21/2020

The Story of The Kindness Elves Book

We can’t wait for our children to meet their elves

What a lovely idea. These elves will instil even more kindness into every day life. Lovely design, well made, fast delivery.

Cairns

11/21/2020

Little Baby Elves

Excellent

As usual, these adorable little elves make me smile and my little grandchildren happy!!

Chyrll Vollmer

11/21/2020

Individual Kindness Elf

Best Elves Ever!

Thank you so much for creating this idea! I have used this in my classroom for two years and the kids absolutely love it. Thank you for my recent order of the classroom resources pack and accessories pack as well as the two baby elves! The only thing that I was sad about was that one of the baby elves arms has come loose and is unraveling. I will have to fix him somehow.

Courtney

11/20/2020

Kind Classroom: A Teaching Resources ePack

Beautiful!

The elves are so adorable, and the house & recipe kit are just beautiful too!

Laura Jeffs

11/20/2020

The Kindness Recipe Glitter Kit

What a wonderful idea!

We cannot wait to get started in this for advent, lovely cute details and all looks great quality. Thanks Anna

Marguerite O'Cathail

11/19/2020

Christmas Kindness Family Bundle