The Imagination Tree Store

❤️ "Play is the highest form of research" - Albert Einstein ❤️

Invitations to Play Activity Cards

These Invitation to Play cards are the tool every parent and teacher has been waiting for!

Packed full of 52 brilliant sensory activities and recipes, they are perfect for toddlers to school aged kids and will keep you inspired for a whole year of play!

Now in two themes: SENSORY & LITERACY

Come and Play

The Kindness Elves

The Kindness Elves are magical friends who love nothing more than to sprinkle kindness and joy wherever they go!

This simple, yet powerful, idea of spreading kindness amongst kids has become incredibly popular with parents and teachers alike.

Meet the Kindness Elves

The Imagination Tree PlayLab

This is our brand new play ideas & home learning membership site. It is everything you need to raise the happy, creative, independent kids we all strive for!

Learn More

Let customers speak for us

from 1004 reviews

The Story of The Kindness Elves Book

My daughters enjoyed the book greatly! Definitely recommend!

Sarah Elrite

01/20/2022

The Story of The Kindness Elves Book

Amazing, thank you!

My son and daughter were so happy to receive these. They were already huge fans of the Kindness Elves, so I wasn’t surprised that they’d find the little baby ones adorable. Great quality, and fantastic customer service, thank you!

Victoria Thomas

01/20/2022

Little Baby Elves

Absolutely amazing.Thank you.

Ilona Evans

01/18/2022

Invitations to Play Activity Cards

My grandsons have had a lot of fun with the elf’s and they have enjoyed expanding their imaginations

Susan Rumley

01/18/2022

The Kindness Elves™ Set

Next year

I purchased this for my daughter to try with her young children. We both read the book and loved the concept. Will wait to decide how and when to use it

Margo Staley

01/18/2022

The Kindness Elves™ Set

elves

adorable. Our Christmas elf, Zoe, left The Kindness Elves book under the tree to help remind us to be kind even though she had returned to Santa till next year.

moe

01/18/2022

The Story of The Kindness Elves Book

Everyone loved the kindness elves!

I bought a complete set for my 2 nieces to use with their kids. My sister-in-law loved it so much, she ordered materials to use for her first grade class. One niece home schools and will use in her curriculum. A teacher friend of mine recommended it, and I'm so glad she did. I can't wait for grand kids so I can buy a set to use with them. Thank you!

Laurie Davitt

01/18/2022

The Kindness Elves™ Accessories Pack

Lauren Sanders

01/17/2022

The Kindness Elves™ Accessories Pack

The Kindness Elves

I have recently used this book in my ‘Kindness Kids’ kids classes and the children really love it. I also love the concept of the idea of Kindness. The picture and quality of book is also lovely. Thank you.

Aimee Allardyce

01/16/2022

The Story of The Kindness Elves Book

Little Baby Elves

Andrea Rock

01/15/2022

Little Baby Elves

Excellent service and great products!

I ordered The Story of the Kindness Elves book and The Little baby Elves for our young Grandsons (ages 2 & 4). Both items were wonderful and in excellent condition. The Baby elves were very cute but a little smaller that I had expected
(maybe that was my fault not looking at their size on ordering). The service and communication was excellent from ordering to delivery and very quick considering it was so close to Christmas. Thank you so much and look forward to ordering with you again.

Angela Hubbert

01/12/2022

Little Baby Elves

Exactly the type of elves we wanted in the house

I appreciate the pre-made kindness suggestion hearts and love how this brand focuses on kindness rather than spying on behavior. Highly recommend.

Kristina Clark

01/12/2022

Christmas Kindness Family Pack

Building Kindness in the Classroom

We are using the elves to build kindness in our classroom. Each day two students carry the elves with them, and look for an opportunity to do an act of kindness. At the end of the day they record their kindness on a paper heart that is displayed in the hallway. The kids love it!

Kathy Boyd

01/11/2022

The Kindness Elves™ Set

Granddaughter loves the Kindness Elves!

Our five-year-old granddaughter was terrified of the "Elf on the Shelf" elves in her house to the point of tears... We ordered the "Kindness Elves" book and playset to teach her about kindness, and she absolutely adores the Kindness Elves! Thank you for this wonderful concept of teaching young children about the Kindness Elves! <3 :)

Cindy Fletcher

01/11/2022

The Kindness Elves™ Set

Baby Elves

So adorable! Perfect addition to our elf family. The kids loved them 😊

Jennifer Santeramo

01/11/2022

Little Baby Elves