The Imagination Tree Store

Invitations to Play Activity Cards

These Invitation to Play cards are the tool every parent and teacher has been waiting for!

Packed full of 52 brilliant sensory activities and recipes, they are perfect for toddlers to school aged kids and will keep you inspired for a whole year of play!

Now in two themes: SENSORY & LITERACY

Come and Play

The Kindness Elves

The Kindness Elves are magical friends who love nothing more than to sprinkle kindness and joy wherever they go!

This simple, yet powerful, idea of spreading kindness amongst kids has become incredibly popular with parents and teachers alike.

Meet the Kindness Elves

The Imagination Tree PlayLab

This is our brand new play ideas & home learning membership site. It is everything you need to raise the happy, creative, independent kids we all strive for!

Learn More

Let customers speak for us

from 1079 reviews

Elf replacement

After my dog got a hold of one of my elves, I sent an email desperate to get it replaced as soon as possible. I received an email back almost immediately with a link to purchase a new elf. Then, a few days later she arrived! Love the elves and the customer service!

Lauren Himenes

01/25/2023

Individual Kindness Elf

Very handy!

Helpful pack of cards which I'll be using at home with my own small children and in my classroom. Pursuing a more plat based approach and found these which are perfect to have a trove of ideas in one place without having to search and search. Well made and sturdy although I worry that with repeated handling the holes in the corner of each card might weaken and break. However, then you have a handy little pouch to store them in so not the end of the world!

Kate Martin

01/19/2023

Invitations to Play Activity Cards

Saved the magic of the kindness elves this year!

Our puppy had gotten to our female kindness elf last year, and tore off her arm, and I unfortunately forgot about it until end of November of this year. I wrote a frantic email to Anna and the Imagination Treehouse asking if it was possible to get a replacement, not having much hope. Anna sent me a link to order an individual elf (which for some reason I didn't find on the regular website), I got her ordered, and we had a brand new, magically healed Rosie for the 12 days of Christmas. This helped give my children one more year of magic with the Kindness Elves and I am very grateful. It was nice that US shipping is available now too, it only took 5-7 days for the new elf to arrive.

Marissa Blaszczyk

01/18/2023

Individual Kindness Elf

Kindness Spread

Fabulous book, idea for children and adults... Will be getting ideas ready for this year..

Sandra Townsend

01/17/2023

The Story of The Kindness Elves Book

Lovely!

My 8 year old loved these this year! Wonderful suggestions and focus on kindness rather than not getting caught being naughty. The elves are lovely and the accessories are so cute. So happy with our purchase!

Kathryn Longhurst

01/11/2023

Christmas Kindness Family Pack

Love it all so cute!

The kindness elves and all they bring with them are just the best, most well made and cutest thing ever. My 6 year old Loved them as we prepped for Christmas-encouraging kindness all month long with their pre-typed great ideas! Just the best! Thank you!

Lisa Connolly

01/11/2023

The Kindness Recipe Glitter Kit

Kindness elves family pack

Beautiful, organized, sweet, packaging, and very timely shipping! My four year old loves this new tradition that we have started and plan to carry-on with our girls for years to come.

Emily Marder

01/06/2023

Christmas Kindness Family Pack

Kindness

Whilst working in a school a little boy brought this book in for us to read to the class.
It was such a beautiful story that I purchased one for my granddaughter and she absolutely loves it x

Neens

12/28/2022

The Story of The Kindness Elves Book

Christmas Kindness Family Pack

Louise Young

12/28/2022

Christmas Kindness Family Pack

We love Pop and Sparkle!

I’ve been aware if the kindness elves for a while and this year, I finally bought them and delivery was really quick. They are amazing and everything you need is in the family pack.
We’ve already had a Christmas wish to have the elves back in January 🥰 Thank you to Anna and her team for creating this wonderful story and the world of Kindness Elves!

Jo B

12/27/2022

Christmas Kindness Family Pack

My kids loved it and we’ve been enjoying it this season. Now we have a new Christmas tradition

Mary Krikor

12/26/2022

Christmas Kindness Family Pack

Great book

Fantastic book my kids love it. Communication excellent delivery time excellent. 10/10 would definitely recommend.

Jenson Taylor

12/22/2022

The Story of The Kindness Elves Book

Kindness elves refill pack

This is our second year of doing the kindness elves & my daughter so looks forward to them coming & adores Pop & Sparkle & really loves the kindness activities. I love the beautiful ethos around encouraging kindness. I bought the refill pack as it’s so easy & she loves the postcards& activity hearts. I thoroughly recommend this beautiful tradition & thank Anna for the special idea to teach love & kindness.

Katherine Murphy

12/17/2022

The Kindness Elves™ Accessories Pack

Great idea and love the elves

It’s been such a huge hit with the kids - they are already very kind kids so it’s nice to have these fun elves who they have given names to .

Lovely idea for Christmas

Sam

12/14/2022

The Kindness Elves™ Set

We love our elves!

We got a new elf for baby #4 and we love him!
We have elves from 2014(5?) and the more sturdy construction is great. The big kids were excited for the new addition.

Jonelle Wuttke

12/13/2022

Individual Kindness Elf