The Imagination Tree Store

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The Kindness Elves

The Kindness Elves are magical friends who love nothing more than to sprinkle kindness and joy wherever they go!

This simple, yet powerful, idea of spreading kindness amongst kids has become incredibly popular with parents and teachers alike.

Meet the Kindness Elves

Invitations to Play Activity Cards

These Invitation to Play cards are the tool every parent and teacher has been waiting for!

Packed full of 52 brilliant sensory activities and recipes, they are perfect for toddlers to school aged kids and will keep you inspired for a whole year of play!

Now in two themes: SENSORY & LITERACY

Come and Play

The Imagination Tree PlayLab

This is our brand new play ideas & home learning membership site. It is everything you need to raise the happy, creative, independent kids we all strive for!

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Let customers speak for us

from 659 reviews

Too cute! Beautiful made with lots of thoughtful detail

What can I say these are so cute! I don’t know who got more excited over them me or my daughters. They have loved drawing pictures, making cards for people. Such a lovely idea to spread kindness at Christmas xx

Shereena

12/03/2020

The Kindness Elves™ Set

The best new tradition to add to Christmas (and all year round)

The whole concept is lovely and i fell in love the instant I heard it mentioned, the quality is amazing from the knitted clothes to the elves home and the beautiful hardback story to accompany them, They are so love in our house already and they only arrived a few days ago, My 3 year old daughter is enchanted by them and is so excited to tell them all about the kind things she has been doing daily, the house helps us keep them together and we use the little letterbox to send notes back and forth, the whole lot has been well thought about and is useable for all ages and abilities, the accessories are again lovely even down to the quality of the magic dust! its just the most thoughtful and stunning addition to our traditions and it really makes even the grown ups think about how they can try to do more acts of kindness every day - ours will be with us throughout the year i think for special occassions they will send extra reminders to do kind deeds and always think of others, PLUS they were delivered superbly quick and awesomely packaged AAAAND they were created by a mum of 4 (I barely have time to remember to brush my teeth in between raising tiny humans and work and this legend created the kindness elves!!!) All thats left to say is DO IT, they are SO worth it!

Amber

12/03/2020

Christmas Kindness Family Pack

The best new tradition to add to Christmas (and all year round)

Amber

12/03/2020

Little Baby Elves

Invitations to Play Activity Cards

Merisa Eavenson

12/03/2020

Invitations to Play Activity Cards

Where the magic happens

The kindness elves have been part of our home for many years. This year, age 10, my daughter was told by a friend that parents did it all. We had a conversation with much sadness and many tears, but we were able to use the message of the elves to help her understand that now, even more than before, that we all work together to make the magic happen, and the kindness acts she and her brother do are all part of that magic. Thanks for being part of the story, the transition, and the ongoing magic.

Lisa Shaw

12/02/2020

Individual Kindness Elf

Incredible illustrations and magical words

My girls are absolutely mesmerised by this story. It’s one of the best I’ve read. Absolutely heart warming and magical! ‘You can never run out of kindness’ thank you!

Laura Robin

12/02/2020

The Story of The Kindness Elves Book

5 stars!

Beautiful product and great customer service. My little girl of 19 months is already in love. Love the concept and something that will last for many years to come

Leah

12/02/2020

The Kindness Elves™ Set

Megan Rimmer

12/02/2020

The Kindness Elves™ Set

Truly adorable!

Kerry Sewczak

12/02/2020

The Kindness Elves™ Set

The grandchildren loved this thanks and we really appreciated you popping in the two baby elves as a little extra. My only concern is the letterbox which was looking a bit precarious the following day, even though our grandchildren are fairly careful with their possessions. Maybe it could do with a little extra strengthening to make it more robust. The ideas you emailed were also appreciated.
Thanks and stay safe! All the best!

Sue Simpson

12/02/2020

The Kindness Elves™ Set

Great resources

Both the sensory and literacy invitations to play are great resources to have at our fingertips. My 4-year-old loves to flip through them to find ideas and I love that they are simple to set up and keep him engaged.

Kirsten Hahn

11/30/2020

Invitations to Play Activity Cards

The Kindness Elves Accessories

The Kindness Elves Accessories is such a fabulous idea! I will have lots of fun with my daughter and her Elves this December. The service was fantastic! I received my order very quickly, I will absolutely be ordering again in the future. Thank you

Joanne Critchley

11/30/2020

The Kindness Elves™ Accessories Pack

Beautifully crafted Elves

Well done to Anna & the Team. Have bought two sets of Kindness Elves and am going to buy another set for school. Fab resource to teach your children about the importance of ‘Being Kind’, particularly before Christmas (and all year round)! Lovely communication from Anna also. Great downloadable material to save busy parents some time! Huge thank you! Keep up the great work!

Regina Thompson

11/30/2020

The Kindness Elves™ Set

Good content and quality

Nicky Gower

11/29/2020

Invitations to Play Activity Cards

Fantastic resource

The cards are full of brilliant ideas and beautifully presented. I was so excited when they arrived in the post (very quickly) and couldn’t wait to get started with them. Highly recommend this resource.

Sarah Phetpraphai

11/29/2020

Invitations to Play Activity Cards