The Imagination Tree Store

🤍 Special Offer: Get a FREE pair of Baby Elves with any Kindness Elves order 🤍

The Kindness Elves

The Kindness Elves are magical friends who love nothing more than to sprinkle kindness and joy wherever they go!

This simple, yet powerful, idea of spreading kindness amongst kids has become incredibly popular with parents and teachers alike.

Meet the Kindness Elves

Invitations to Play Activity Cards

These Invitation to Play cards are the tool every parent and teacher has been waiting for!

Packed full of 52 brilliant sensory activities and recipes, they are perfect for toddlers to school aged kids and will keep you inspired for a whole year of play!

Now in two themes: SENSORY & LITERACY

Come and Play

The Imagination Tree PlayLab

This is our brand new play ideas & home learning membership site. It is everything you need to raise the happy, creative, independent kids we all strive for!

Learn More

Let customers speak for us

from 571 reviews

Gorgeous baby elves

These little elves are gorgeous, beautiful made and both my children love them 💕

Sarah Wilson

10/14/2020

Little Baby Elves

Gift for advent

Looks good and like the on line book but not handed to grandchildren yet!

Mrs Jean Duerden

10/14/2020

Christmas Kindness Family Bundle

Invitations to play activity cards

Lots of fun ideas to do with children of all ages. Really well put together! Thank you so much

Natalie England

10/13/2020

Invitations to Play Activity Cards

Activity cards

These are great for both my children. Oldest is 4.5 and is autistic and youngest is 20 months. It’s great for them to choose what activity to do on a rainy day, and to interact and play with each other and great for when I’m stuck for ideas what to
do. Would recommend

Andrea Catton

10/12/2020

Invitations to Play Activity Cards

Classroom bundle pack review

Very pleased with your lovely kindness elves and can’t wait to use them in the classroom. We will introduce them to the children after half term.

Anna Peck

10/12/2020

Classroom Bundle Pack

Super Cute!

Pleasurable shopping experience and delivery - love these gorgeous little elves and hoping to spread some much needed kindness this holiday season

Natalie Goss

10/11/2020

Christmas Kindness Family Bundle

Amazing Resource

I am an Inclusion Manager at a primary school and I ordered a set of these to support with our sensory interventions for SEN children - it is amazing! Excellent ideas and beautifully presented - I love it so much I am going to order one to use with my littles on at home too! Will definitely be passing on the recommendation to friends and colleagues!

Mrs E Burton-Grange

10/05/2020

Invitations to Play Activity Cards

Absolutely inspiring

I bought the card set originally last year for myself as a mum and childminder. I love it so much that I've just bought it as a gift for my daughters preachool. So we'll thought out, simple, easy but rewarding.

Emily Goymer

09/24/2020

Invitations to Play Activity Cards

Absolutely Adorable!

The Little Baby Elves I ordered are adorable, and will be a great compliment to the Kindness Elves Bundle I purchased when we use them this holiday season!

Melissa Beichner

09/23/2020

Little Baby Elves

We can’t wait to begin this family tradition!

Such a lovely gift to share for years to come...

Amanda H

09/18/2020

Christmas Kindness Family Bundle

Easy and fun!

These cards are amaizing for the time where you are at your witt’s end for ideas to keep children away from the TV. They get very excited about choosing and they have fantastic play materials!

Lorena de la Torre

09/16/2020

Invitations to Play Activity Cards

Highly recommend!

These are a game changer. If I’m in a play idea rut I flip through the cards and always find a simple activity to do with my daughter. The best part is that the materials can be found at home or your nearest supermarket. Another bonus, they are pretty to look at.

Katiria Alvarez

09/15/2020

Invitations to Play Activity Cards

Activity cards

Love these and will be a go to for me in my new job as a child development officer, lots of lovely sensory experiences to provide for the children!

Stephanie Allison

09/09/2020

Invitations to Play Activity Cards

Camp Kindness Bundle

We order the bundle to gift to our kiddos this holiday season, we are so excited to learn all about the elves and share the set with the kiddos.

Lora K

09/05/2020