The Imagination Tree Store | An alternative to Elf on the Shelf

Shipping times: USA, Canada, Australia: 5-7 business days | UK 2-3 days | Order now in time for '12 Days of Christmas Kindness' beginning Dec 13th.

The Kindness Elves

The Kindness Elves are magical friends who love nothing more than to sprinkle kindness and joy wherever they go!

This simple, yet powerful, idea of spreading kindness amongst kids has become incredibly popular with parents and teachers alike.

Meet the Kindness Elves

Sensory Invitations to Play Cards

These Sensory Invitation to Play cards are the tool every parent and teacher has been waiting for!

Packed full of 52 brilliant sensory activities and recipes, they are perfect for toddlers to school aged kids and will keep you inspired for a whole year of play!

Come and Play

The Imagination Tree Play Lab

This is our brand new play ideas membership site. It is everything you need to raise the happy, creative, independent kids we all strive for!

Learn More

Let customers speak for us

from 184 reviews

You want these gorgeous elves!

I am so thrilled with my kindness elves and 12 days of Christmas pack. Unfortunately I had already started the elf on the shelf with my early years special needs class this year (without the accompanying story as that’s just creepy and sinister) so I will be saving them for next year. But I’m already so excited about introducing them to my class and then using them throughout the year. They are superb quality and such a lovely idea.

Jen Griffin

12/14/2019

Classroom Bundle Pack

Fabulous

I bought this for my 6 year old. She is not living with her birth family and has many “behaviours”. I therefore didn’t want an elf as we don’t recognise
“bad” behaviour. The elves arrived overnight. The first thing she said was “ I didn’t ask for those. Maybe they came to the wrong house. I don’t want them”. I said to her to go and have a look at them. Her name was on the house. She LOVES them and has been playing with them. We are going to make cookies for our neighbours “as that’s kind”.
Glad I found these. Thank you for not only a great product but a fantastic idea.

Kate Walker

12/14/2019

Christmas Kindness Family Bundle

Elves

Thank you so much for the lovely little Elves and the babies and the e book. Always love your items. Merry Christmas.

Ellen Preston

12/14/2019

12 Days of Christmas Kindness ePack

Gorgeous, good value for money

I purchased the Kindness Elves last year and whilst I loved the concept and the kit was fabulous, the Elves themselves were quite flimsy and I was disappointed in the quality.
Due to a bit of a hectic year, it slipped my mind to provide feedback to Anna and Imagination Tree until I saw the ads again this year.
The team were quick to let me know they were aware of the quality issues and had worked hard to fix them.
On top of that, despite it being over a year since I had made my purchase, they sent me a new set of more sturdy Elves and I'm SO impressed by both the quality of the Elves and the commitment of Anna and The Imagination Tree Team to embracing their Kindness Concept as a company policy.
It's been so nice to watch my kids playing with the Elves and not worrying that they will break!

Becky

12/14/2019

The Kindness Elves™ Set

Perfect

I purchased the Kindness Elves last year and loved the kit it came with. However, this special Christmas Themed pack is so cute and comes with extra blank cards you can print to make your own. They all have cute Christmas patterns on them.
I printed mine on card and they came out perfectly.
Definitely a worthy purchase.

Becky

12/14/2019

12 Days of Christmas Kindness ePack

Loves the mail slot

My great nephew loves his Kindness Elves. He is 2 years old. Really into the cards and the mail slot! Great concept.

dr. deb

12/14/2019

Christmas Kindness Family Bundle

Lovely set!

Very impressed with the kindness elf set that I recently purchased. Wonderful ideas to do with my kids to make time special and create memories together

Amy Bishop-Powell

12/13/2019

Christmas Kindness Family Bundle

Christmas kindness family bundle

Gorgeous set. The elves are so cute and their house is good quality, strong card. The book is lovely and the bundle comes with so many lovely ideas. Can’t wait to try some with the children!

Amy Jenkins

12/13/2019

Christmas Kindness Family Bundle

Library Kindness Elves are a BIG HIT!

My Children's Department used to do the "other Elf" for a Scavenger Hunt... and I find him to be a little creepy. Now we are using the Kindness Elves for the Scavenger Hunt, and I love it! We are passing out the message of sharing Kindness, and it makes me feel so much better about the activity, and open to more people. Thank you for offering this fun alternative!

Kimberly

12/13/2019

The Kindness Elves™ Set

Pleased

The materials look great. I gifted them to our child's teacher who is very excited to use them in the classroom.

Katherine Watts

12/13/2019

Classroom Bundle Pack

Haven't gotten it yet!!!

Order it 14 days ago and still no product. I'm going to wait 4 more days then reporting scam.

Daniel Jackman

12/13/2019

Little Kindness Parcel

Gift for a class

The elves were an instant hit with the students today & all students were on their best behaviour hoping their good behaviour would be noticed by Sparkle & Pop

Colette Roche

12/13/2019

The Kindness Elves™ Set

Valuable content in a cute box

I was very excited when the cards arrived. The information in them is so valuable for us busy moms!! Thank you for the inspiration!

Constantina

12/13/2019

Invitations to Play Activity Cards

LOVE THEM!

Excellent craftsmanship and idea. I love these elves in my classroom. They really promote more kindness and thoughtfulness.

Kristan

12/13/2019

Classroom Bundle Pack

Kindness Elves

Excellent product, so excited to being this journey!

Donna Jones

12/13/2019

Kindness Elves Colouring eBook

In the future!

Looking forward to receiving this in Colorado.

Grammie~

12/13/2019

Christmas Kindness Family Bundle

Excellent

Love the cards. Great and easy to follow ideas.

Abby Boka

12/12/2019

Invitations to Play Activity Cards

The Story of the Kindness Elves Book

This book is beautifully illustrated and written. I loved reading this to my children and have also read it to their classrooms! A wonderful Christmas story with a great message :) I am so happy with this purchase for our home library.

Michelle Valarezo

12/12/2019

The Story of The Kindness Elves Book

Love love love

My 5 year old is loving the kindness elves!! He loves finding them every morning and is reminding people when they are not being kind. The elves themselves are adorable and so are the tiny postcards. They are a hit!

Abby H

12/12/2019

Family Bundle Pack

Not yet received parcel

I haven’t received my parcel yet:(

Qianyi Li

12/11/2019

Invitations to Play Activity Cards

Amazing little people

So lovely my grandchildren were very impressed and good to make them understand what kindness really means

jacqueline hedges

12/11/2019

The Kindness Elves™ Set

Love love love

When I saw these it was like they were made for me! I’m not keen on the Elf on the Shelf idea of having “naughty” elves & LOVE that these will teach my little ones what Christmas is all about - giving & sharing kindness. Thank you so much!

Jenny

12/11/2019

Classroom Bundle Pack

Will buy again, fully recommend to

Great speed, especially this time of the year. Great product and very nicely presented. Wife will love it. Thank you

Karl Anderson

12/11/2019

Invitations to Play Activity Cards

Fabulous!

Great resource - so many ideas and I love how the ingredients are listed. Very attractive :)

Shea Malloy

12/11/2019

Invitations to Play Activity Cards

Seriously adorable!

As soon as we received the kindness Elves we were so impressed with packaging. It’s beautifully presented. The elves are simply adorable. The book is beautiful. We’ve loved every morning waking to see what kind act the elves have left for my granddaughter. What a perfect new tradition!!!

Lisa McCluskey

12/11/2019

Christmas Kindness Family Bundle

Bought for my kids, good

Marcella Languedoc

12/11/2019

Little Baby Elves

Bought for my kids

Marcella Languedoc

12/11/2019

Christmas Kindness Family Bundle

Absolutely wonderful!

Donna Jones

12/10/2019

Christmas Kindness Family Bundle

So glad we got them!

So happy we decided to do this. My nearly 4yo is loving having the kindness elves to stay and really looks forward to getting her letter every morning. It has created a lot of positivity around kind behaviours given us a chance to talk about things like food banks. We are seeing more spontaneous kindnesses eg with little brother. She doesnt ever want them to go! I also like that they are not Christmas - specific so can be brought out anytime a little extra kindness is needed. Thank you for a lovely idea!

Kathy Rice

12/10/2019

The Story of The Kindness Elves Book

Sprinkling Kindness around the classroom!

What a wonderful idea to help spread kindness in a gentle, kind way! Thank you!

Carolyn Larocque

12/10/2019

Classroom Bundle Pack

My child’s favorite part of the Christmas season!

This is the 3rd year that the Kindness Elves have visited us. We were initially using a little knit elf that we found at Target, but I misplaced her this year. I decided to go ahead and get the official Kindness Elf bundle and I was so impressed by everything that comes with it. The tiny post cards are my personal favorites!
My child writes to the elves every day, just to chat and often leaves them little gifts. She even goes to her kindness elves before she gets the toy out of her advent calendar!

Christine Carlson

12/10/2019

Christmas Kindness Family Bundle

Lovely

Delighted with your product xx

Sharon

12/10/2019

Little Kindness Parcel

Love it💕

I received my order very quickly. I loved all the cute details! Very impressed with the quality. Customer service was very helpful with answering questions. Highly recommend this wonderful Christmas gift idea!!

Sandra McGee

12/10/2019

The Kindness Elves™ Set

Lovely set

The kids are thrilled the kindness elves have come to stay. Well made and very sweet. Very efficient customer service.

Helen

12/10/2019

The Kindness Elves™ Set

Exciting

I bought this to use in my classroom next year. After unpacking it I was so excited. It looks amazing. Top quality. Love it. Can’t wait till I get my new class in 2020.

Glynis Neeves

12/10/2019

Classroom Bundle Pack

Babies elfs

When I made my order was a information saying that if I spent a certain value I get one or two babies elf’s (I don’t remember if it was one or two) but I didn’t get nothing, only my order...

Joana Cortes Simões

12/10/2019

Kind Classroom: A Teaching Resources ePack

Kindness Elves

These elves and their cottage are adorable. I can’t wait to use them with the grandkids. They arrived within about a week and a half from ordering or maybe less.

Dana Olson

12/10/2019

The Kindness Elves™ Set